opened its doors to the brave new world in 1968 as Concept Design Inc. with Jack Daniel
Distillery as its major account. In 1971, Concept Design Was sold to another firm
and the agency reorganized with Gary Mathewson as its President. Stokely Van Camp,
General Motors, Hanes Hosiery and others were soon on board as clients The
underlying philosophy of The Mathewson Group is tight integration of innovative advertising
with creative sales promotion and marketing in order to positively reinforce the
product, optimize consumer awareness and increase sales.
E-Mail: GEMdesertdog@aol.com• Phone: 480.314.0500 • Fax: 480.860.9599
